Project Spotlight: Centra Care
A long established customer with Art-Kraft Signs, Florida Hospital had become the leading health care provider for the greater Orlando area.
In 2007 Florida Hospital launched a rebranding campaign for "Centra Care", a division of walk-in clinics for minor emergencies staffed by Florida Hospital doctors. Art-Kraft worked with Florida Hospital's marketing team to design a fresh new look for the 20 locations around Central Florida. Our designers created a freestanding sign that encompassed the modern/ clean look of the facility. Since most facilities see patients after normal hours, each sign featured an illuminated convex formed plastic logo. The logo would easily stand out amongst neighboring signs from a distance.
Although several locations were new buildings, Centra Care had also converted older Florida Hospital facilities to the new Centra Care format. Art-Kraft modified the design to accommodate the many different municipal codes across the state without losing the brand's integrity.
Art-Kraft Sign Company's consideration to the importance of corporate branding in signage has helped keep Centra Care at the top of their industry.
In 2007 Florida Hospital launched a rebranding campaign for "Centra Care", a division of walk-in clinics for minor emergencies staffed by Florida Hospital doctors. Art-Kraft worked with Florida Hospital's marketing team to design a fresh new look for the 20 locations around Central Florida. Our designers created a freestanding sign that encompassed the modern/ clean look of the facility. Since most facilities see patients after normal hours, each sign featured an illuminated convex formed plastic logo. The logo would easily stand out amongst neighboring signs from a distance.
Although several locations were new buildings, Centra Care had also converted older Florida Hospital facilities to the new Centra Care format. Art-Kraft modified the design to accommodate the many different municipal codes across the state without losing the brand's integrity.
Art-Kraft Sign Company's consideration to the importance of corporate branding in signage has helped keep Centra Care at the top of their industry.
Since 1998, Art-Kraft Sign Company has worked on over 250 signs for Florida Hospital Centra Care!
